What is SMS Marketing by IntisTele company?

SMS is probably the most popular communication channel, used by over 96% of people. An increasing number of companies are declaring the demand for SMS-communication services, and research shows that this is the most effective form of communication with customers.

While SMS is most commonly used today for marketing activities - sending commercial information, advertisements, competition information, discount codes, and more, it can also be a great tool for communicating with event attendees, transformers, patients in healthcare facilities or clients. , for which we do not necessarily want to provide information about the promotion, but, for example, about changing the opening hours of the store.

What are the benefits of an SMS campaign?

Today sms gateway provider api, as a marketing tool (and not only), is used by companies from almost all sectors of the economy - from retail and services to medicine, finance, insurance, entertainment, catering and all types of suppliers.

Who uses SMS messaging and for what purpose?

1. Banks - to send codes that activate transactions with accounts.
2. Courier and postal companies for logistics management.
3. Medical facilities - as a reminder to the patient about the upcoming follow-up visit.
4. Online shopping, to be notified of transaction status, new receipt or planned discount action.
5. Restaurants - to inform about the order status.

There are several main reasons that the benefits of SMS communication. This:

1. High open rates are probably the most important advantage of SMS marketing. According to polls, each SMS is read by 93 out of 100 people. This is probably due to the fact that users of mobile phones and smartphones are used to exchanging these short text messages (and not only) with their relatives and friends, which makes reading SMS for them a reflex action. This makes SMS campaigns virtually the highest level of openness among all mobile marketing tools.

2. Low cost - the cost per SMS campaign unit is relatively low. Compared to the costs of other forms of marketing communication, SMS campaigns are on the catwalk among tools that can reach a wide audience even with a small starting budget.

3. Geolocation capability - Geolocation SMS is a definite novelty. These types of campaigns are great when we want to reach, for example, people who - with several competing properties in their immediate vicinity - have to decide which one to visit. If, being in a certain place and intending to use this service or buy this product, they receive an attractive message from one of the companies, in most cases they will decide on this offer.